This up-and-coming brand is killing the crowdfunding game.
The brands I work with are ones I truly love and am excited to promote. The opinions here are entirely my own and all statements about the brand and/or products are true to my knowledge and experience. I may receive monetary payment, discounted products, or other forms of compensation in return for content about a brand or company.
USA-made. Crowdsourced. Wholesale. Those are some of the first words you’ll see on the Four Athletics website, and they’re a big part of the reason this brand is gaining traction so quickly in the saturated athleticwear market.
Four Athletics’ business model is unique and, frankly, it’s genius. “The traditional retail model is costly, inefficient and in desperate need of innovation,” the website says to introduce the model. “We set out to solve some of those problems. We use crowdfunding to match up supply and demand 100% of the time.”
About the F-Word
"Food" is the F-word. And the F-Word blog is all about helping you find your food-life balance. After battling an unhealthy relationship with food and body image for years, I'm dedicated to helping others avoid those misfortunes. Read on for nutrition guidance, lifestyle tips and stories from other bad-ass people who also overcame disordered eating.